Novartis Campus Visual Documentation

In 2007, the M.F.A. students from the Basel School of Design were invited on Campus to document the multifaceted changes taking place in the creation of Novartis Campus in Basel, Switzerland. Gökhan Numanoğlu created portraits of hands that demonstrates a sort-of sign language articulating what’s being “handled”, or managed, on Campus. The series is limited to portraits of hands (hands of the staff who work in various departments of Novartis Campus) and their close surroundings. By doing so, he intended to communicate with the viewer through pictures that contain metaphorical significance. Also, aimed to give rise to thought and include further information layers than the visible ones, and emphasized a space-human-occupation relation, instead of single information layered photographs, which involve literal and direct messages.

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