Developed for a Munich-based family initiative, this brand identity takes inspiration from the Bavarian “Brezel.”
The logo features a smiling lady whose hair forms a pretzel shape, seamlessly turning her lips into the letter “m.”
The name "Mamas Brötchen" evokes warmth and home-baked sincerity; “a mother’s touch” in every bite.
A cursive typeface paired with a condensed sans-serif reflects the balance between handcrafted tradition and modern urban life, creating a friendly and trustworthy visual narrative rooted in Munich’s baking culture.
The logo features a smiling lady whose hair forms a pretzel shape, seamlessly turning her lips into the letter “m.”
The name "Mamas Brötchen" evokes warmth and home-baked sincerity; “a mother’s touch” in every bite.
A cursive typeface paired with a condensed sans-serif reflects the balance between handcrafted tradition and modern urban life, creating a friendly and trustworthy visual narrative rooted in Munich’s baking culture.
© Gökhan Numanoğlu, Logo design & branding, Münich, 2023
